Moone Update: New Website Launch!

Photo by Charity Kolbo | Post by Kristin Caynor

We know more than anybody how badly we needed a site upgrade. Finally, months of hard work have paid off, and just in time for the New Year. Say hello to our new digs! 

Since our inception in 2013, Moone Records has always had a vision for storytelling that transcends the transactional. Our attention to detail is motivated by far more than creating a product that lots of people will want to buy, with quality to match a dollar amount — it’s an act of gratitude to the artist, with quality that shows honor for the sacredness of their story, and for the vulnerability and beauty of how they’ve chosen to tell it. 

As Moone has slowly but steadily progressed, we are aware that our own story would not exist without being enriched by the artists who have trusted us with their stories, and this is not a responsibility that we take lightly. 

In 2019, our artists and their supporters brought us to a new phase of growth that demands a new expression in our online presence. The new website is a truer reflection of where we’ve come from, of the incredible artists who’ve brought us here, and of where we hope to go. 

Aesthetically, it gives a humble nod to the past through splashes of soft background gradients, pulled from our original 2013 logo. Far from detracting from our newer black-and-white look, this homage to our beginnings makes the artists of 2020 pop with a freshness fit for a new decade. 

At the same time, we are more accurately reflecting our commitment to minimalism and to our artists through removing cluttery content, and clunky interfaces. The changes we are most proud of are the ones we hope you notice the least. Streamlined navigation let’s the website itself fade into the background, putting the artists at the forefront.

Last but not least, the new site is now optimized for mobile, with a more user-friendly checkout process. Now, you should be able to order that new vinyl quickly and easily, whether you’re sitting at your desk at work, or sitting on the toilet at home. 

With a new site, a new decade, a new phase of growth, we are overwhelmed with gratitude for the role that each of you have played, and so excited to see what comes next. Thank you for being part of our story!